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Personalization versus individualization Webinar By Brendan Witcher Of Forrester

A webinar featuring Brendan Witcher, Forrester

Ready to move into hyper-personalized marketing?

In this webinar that was done in January of 2017, Brendan Witcher from Forrester shows the limitations of traditional personalization technologies, and how marketing will have to migrate to Individualized marketing in order to truly meet customer expectations based on what they want from you, versus what you want for them.

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