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Conversations on innovation - Scott moore

Conversation With Scott Moore, Recent CMO Of Best Buy Mobile

Doug Berg CEO of MyAlerts Inc. chats with Scott Moore recent CMO Best Buy Mobile and SVP of Marketing at Best Buy. Their topic is mobile marketing and why it falls short in customer centricity. One miss is retailers acknowledging that in-store shoppers are on a journey and not ready to buy.

How Does MyAlerts Solve Both Customer & Retailers Problems

Longer Interview Regarding Mobile Strategies

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